Vacancy: Head of Digital

Applications for this role have now closed. This page is just for reference.

Do you want to help us transform lives through reading and writing? Do you have a high degree of technical knowledge and an excellent understanding of digital development, channels and platforms?

Job title: Head of Digital

Contract: Permanent (35 hours per week)

Salary: Grade 6, £37,000–£48,500

Closing date: Tuesday 28 November, 12noon

Location: Flexible hybrid working between home and our Edinburgh City Centre office

Benefits

• Generous holiday entitlement
• Company sick pay
• Pension with additional 5% employer contributions
• Death in service benefit
• Free access to employee assistance programme

About the role

This is an excellent opportunity for you to support Scottish Book Trust as our Head of Digital, reporting to the Director of Marketing.

The Head of Digital reports into the Director of Marketing & Communications and supports the Senior Management Team by leading the development and delivery of Scottish Book Trust’s digital strategy and roadmap. The post is responsible for Scottish Book Trust’s websites, apps and other digital products, and oversees digital channels and other activities to support our programmes. You will also work closely with the Operations team supporting areas including software implementation.

You will have a high degree of technical knowledge and an excellent understanding of digital development, channels and platforms. The role ensures digital activity across the organisation is consistent, accessible and in line with agreed standards and processes. You will work with teams across the organisation, helping staff to identify, scope and deliver digital projects to ensure the continued impact of Scottish Book Trust’s programmes and activities.

The Digital team sits within our Marketing department, and you will work closely with other team members including the CRM Manager and Head of Social and Digital Marketing. You will line manage the Digital team consisting of Digital Officer, Website Manager and Digital Project Manager.

Key responsibilities

Digital leadership

• Develop and manage Scottish Book Trust’s digital strategy to ensure development priorities and channel activity support the organisation’s programmes and objectives.
• Identify and transform priorities into a development roadmap, providing regular updates to the senior management team.
• Lead and support digital transformation projects and initiatives to improve Scottish Book Trust’s effectiveness and impact, for example supporting software deployment, gathering stakeholder feedback and encouraging use of new systems and processes through training.
• Encourage and support digital skills and training across the organisation to help identify improvements and efficiencies.
• Research digital solutions and provide recommendations for software, systems and infrastructure improvements.
• Demonstrate digital leadership externally by attending events and building partnerships to promote SBT’s charitable objectives and impact.
• Maintain an up to date understanding of digital developments, research and initiatives relevant to SBT’s objectives and environment.

Digital projects and channels

• Project manage major digital projects including development of new digital products and complex website developments.
• Act as digital lead on key projects across programmes, training and marketing.
• Support income generation by identifying digital fundraising and monetisation opportunities.
• Have awareness of all Scottish Book Trust’s digital communications and promote consistent messaging, standards and accessibility.
• Oversee improvements to how data and analytics is collected, monitored, shared and used to inform future decisions and developments.
• Support digital operations improvements and initiatives, including software deployment, CRM activity and cybersecurity initiatives.

People and resource management

• Lead and line manage the Digital team including the Digital Officer, Website Manager and Digital Project Manager, ensuring the team is resourced for maximum support and effectiveness, and provide support to colleagues across the organisation.
• Work closely with the Head of Social and Digital Marketing and CRM Manager to stay aware of plans and priorities in each area and how it fits into, or can be supported by, wider digital activities.
• Organise and lead internal digital working groups ensuring all teams are aware of, and can provide input into, digital priorities and projects.
• Appoint and manage agency and supplier relationships to ensure they provide a high-quality service and value for money.
• Plan and oversee digital budgets including websites, apps and other digital products.

We are looking for people who have:

• Significant professional digital expertise in a leadership role
• Significant experience of managing and delivering large and complex digital projects, including website or app builds and integrations
• Budget management skills
• Strong technical understanding of website and mobile app development and infrastructure
• Excellent knowledge and understanding of digital communications, digital channels and existing and emerging platforms
• Significant experience developing digital strategies and roadmaps
• Significant experience using analytics software and collating and actioning data from multiple digital platforms
• Knowledge and understanding of user research and user-centred design principles
• Significant experience managing third party agencies and suppliers, including managing tender and supplier procurement processes
• Excellent management and leadership skills to motivate and drive team performance
• Experience of setting and managing budgets and obtaining best value outcomes
• Experience of CMS and CRM systems as an administrator
• Understanding of data protection and accessibility standards

We encourage you to apply even if you don’t meet all the requirements. If you want to discuss the role prior to applying, please email recruitment@scottishbooktrust.com(this link will open in a new window).We will work with the successful candidate to put a development plan in place to ensure training needs are met. Appointment to the post is conditional on securing basic clearance from Disclosure Scotland.