Job title: Website Manager
Contract: Full time (35 hours per week), permanent
Salary: £26,000–£28,499 (Grade 4)
Closing date: Friday 3 December, 9am
This post sits within the Digital team and is responsible for the development and maintenance of Scottish Book Trust's websites, including scottishbooktrust.com, readingschools.scot and other programme and internal sites. The post supports the Head of Digital by leading on the design, development, delivery and measurement of website projects.
The Website Manager role combines project management with a high degree of technical and specialist knowledge in areas including accessibility, content strategy, search engine optimisation (SEO) and analytics. The role oversees the web elements of the organisation's digital roadmap and ensures projects are prioritised and delivered efficiently.
The Digital team sits within Marketing and the role will work closely with other team members including the Digital Officer, CRM Manager and Digital Marketing Manager. The post works with all teams across the organisation, assisting programme staff to identify, scope and deliver digital requirements to ensure the continued impact of Scottish Book Trust's programmes and activities.
- Managing the day-to-day running of our websites including prioritising the backlog of maintenance tasks alongside managing larger projects.
- Providing support to the Head of Digital for larger-scale developments and projects.
- Managing relationships with our web agencies and consultants and ensuring work is delivered on time and within budget.
- Managing web maintenance contracts and budgets.
- Developing an excellent understanding of web requirements across the organisation including from Marketing, Operations and our programme teams and using your digital expertise to suggest new ideas and approaches.
- Ensuring our websites and content meet accessibility regulations and that regular testing takes place.
- Supporting web activities including online events, training, programme launches and fundraising campaigns.
- Creating and implementing an effective SEO strategy for the organisation.
- Continuing to develop and improve our web and content strategies.
- Leading on website analytics and data reporting, including providing regular reports, maintaining team analytics dashboards, identifying new technical requirements and effectively using data to guide future development decisions.
- Working closely with the CRM team to maintain existing website integrations and identify new opportunities to improve processes and communications.
- Running web training sessions as needed with staff and external partners.
- Supporting the Digital Officer with tasks including content development, accessibility testing and managing website requests.
- Supporting and covering Digital team tasks when needed, for example responding to web queries and building our marketing e-newsletters.
Knowledge, Skills & Experience
- Educated to degree level or equivalent professional experience.
- Experience managing complex website developments, ideally with some experience integrating systems such as CRM or payment processors.
- Experience scoping, requirements gathering and writing briefs for suppliers.
- Experience managing effective external relationships with agencies and developers.
- Experience setting and managing budgets and obtaining best value outcomes.
- Knowledge and understanding of user experience in shaping development and solution design.
- Experience of managing and implementing content strategies, with the ability to write and edit creative and effective web copy.
- Knowledge of search engine optimisation, including technical SEO, and experience creating and following a successful SEO strategy.
- Significant experience of working with CMS and CRM systems as a system administrator.
- Superior understanding and experience of website development and accessibility regulations.
- Basic-to-intermediate knowledge of HTML and CSS – at a level sufficient to support web requests, edit HTML newsletter templates and provide training to other team members if needed.
- Understanding of data protection and fundraising regulations.
- Approachable with excellent communication and influencing skills.
- Ability to collaborate and work across teams.
- Methodical, analytical and accurate, with excellent attention to detail.
- A proactive and creative approach to problem-solving and solution finding.
- Personal resilience with ability to prioritise workload.
- Confidence and enthusiasm to promote staff understanding and use of digital approaches and opportunities.
- Enthusiasm for and understanding of the aims and values of Scottish Book Trust and awareness of the wider arts/educational charity sector.
The post is based at Scottish Book Trust's offices in Edinburgh, however the post-holder may be required to travel occasionally for work-related duties.
Appointment will be conditional on securing basic clearance from Disclosure Scotland.
How to apply
Applications are now closed. This page is for information only.