Marketing Lab: JL Williams’s Tips for Poets Hoping to be Programmed at Festivals

Poet and events programmer JL Williams has a wealth of experience in putting together great literary events and she currently work as a Projects & Engagement Coordinator for the Institute for Academic Development at the University of Edinburgh. She shares a few top tips for writers hoping to get on the bill.

Literay festival tips for poets

  • Be nice!: Very high on the list of advice for writers approaching programmers is to be polite, responsive and a nice person to work with. This doesn’t trump the quality of writing, but is a big factor when considering an event invitation.
  • Stay polite online: The same goes for your social media presence. Programmers talk to each other and pay attention, if you’re rude in person or online there’s a good chance they’ll find out about it.
  • Stay stoic: Be resilient and patient and don’t take things too personally. Programmers are under a lot of pressures and a no now doesn’t necessarily mean it will always be a no. Bide your time.
  • Be involved: Try to be a vibrant member of your community. Supporting and shining a light on your contemporaries can help make you someone to watch too.
  • Seperate writing and marketing: Stay true to yourself and look inside yourself for your writing. When it comes to marketing, think of it as a day job and treat it with the kind of respect that deserves.

Check out more marketing, networking and advertising tips for writers, in our series of Marketing Lab videos.


Filed In: Writing Tags: Marketing Lab: Top Marketing Tips for Writers, Poetry