The Art of Looking Sideways

By Alan Fletcher

Synopsis

Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distills this collection into a quirky and entertaining feast for the eyes and the mind.

Year of Publication

Review

'The design book of the century may have already been written.' David Bernstein, Design Week, May 2005 'Nobody should enter the real world until they have read and been graphically stimulated by Alan Fletcher's amazing Baedeker of practical and erudite information. The book could have been described by Rene Magritte - 'A truly poetic canvas is an awakened dream'. I'm sure Alan's magnum opus will awaken many dreams'. (Terence Conran) 'This is a cornucopia of a book, a lucky dip of perception and paradox, laced with more strange facts than can possibly be probable and providing more fun than one has any right to expect.' (Bamber Gascoigne, author and broadcaster) 'A brilliant trick and treat. Fletcher's ideas pretend to have been gathered in from anywhere, but here is a very rigorous creative mind at work. Alan Fletcher is the great visual thinker of our age.' (Fiona MacCarthy, Biographer and Cultural Historian) 'At last, Alan Fletcher proves that graphic designers can be as fascinated about what things mean, as by how they look. This book is a staggeringly rich collection of words and pictures that will change the way you see the world.' (Deyan Sudjic, Author and Critic and editor of Domus magazine) 'This remarkable magpie hoard of words and pictures forces one to reconsider the relationship between thinking and looking, telling and showing. And as one had every reason to expect, Fletcher's own drawings and graphics are delightful.' (Jonathan Miller, Theatre Director and Author) 'A rather special collection...will go down just as well with your Auntie Mavies as with your lawyer, bin man and coolest friends.' (Homes & Interiors)