Book Week Scotland Literary Quiz Reaches 1 Million Users

Category: Press Releases

A literary quiz created to promote Book Week Scotland 2013 has officially gone viral, with over 1.15 million people using it in the space of just two weeks.

The Facebook app, created at a cost of just £650, takes the form of a quiz which enables the user to find out which fictional character they most resemble. Book lovers around the globe have got involved, with results coming in from 100 different countries including Iraq, Kazakhstan, Myanmar and Singapore.

Created by Scottish Book Trust’s Digital Marketing Co-ordinator Danny Scott in collaboration with freelance software developer Ali Lloyd, the app is based on the simple concept of a personality test, with users invited to answer 12 questions relating to how they would behave in certain situations. Their particular combination of answers leads to a description of which literary character they most resemble, with accompanying Illustrations created by David Morrow, aka Boxdog Inc.

An overview of the results suggests a plethora of Poirots and an excess of Elizabeth Bennets, along with a surplus of Scouts and an embarrassment of Emma Woodhouses’. Sadly there are few James Bonds, Batgirls or Mary Poppins to be found amongst the users, and, as Javert can attest, a Jean Val Jean is hard to find.

Social media has played a huge part in the popularity of the app, with many people posting their results on Twitter and Facebook, including author Margaret Atwood who tweeted her delight at being likened to Elizabeth Bennet.   

The most popular result seemed to be Scout, with users declaring their pleasure at being likened to such a well-loved character from one of the world’s favourite books in To Kill a Mockingbird. One of the least popular was Truman Capote’s Holly Golightly, with users expressing their consternation at their apparent flightiness and lack of moral compass.

Marc Lambert, CEO of Scottish Book Trust, said:

“Our overall aim for Book Week Scotland was to celebrate the joy that books can bring. Our literary characters Facebook app has achieved that aim on a truly astonishing scale, encouraging people all over the world to engage with literature in a creative and, most importantly, fun way.”

The top ten countries where the results originated from are:

United Kingdom

United States






New Zealand



The quiz can be taken on Facebook at or if you don’t have access to Facebook it can be taken here:

Please email for accompanying illustrations.

Notes to Editors:

  • Scottish Book Trust is the leading agency for the promotion of literature, reading and writing in Scotland. It develops innovative projects to encourage adults and children to read and write, supports professional writers with a range of projects including skills development and awards, funds a variety of literature events and promotes Scottish writing to people worldwide.

Helen Croney

 T: 0131 524 0174

 M: 07751 69 58 54