Communications Toolkit
Contents
The communications toolkit is intended to assist you with the local promotion of the Bookbug programme and brand.
Bookbug brand recognition will be built up in Scotland through the accumulation of parents and children’s positive experiences and associations with the organisation, both directly relating to the book gifting and our other projects, and through the influence of advertising, design, media commentary and word of mouth.
This campaign will lead to Bookbug becoming a trusted and well-recognised brand in the UK, especially with regard to its target audience – parents and carers with children aged birth to five. This in turn will allow us to ensure that as many parents as possible become inspired by Bookbug’s messages.
We hope that you find this toolkit a useful guide and companion to helping local children Catch the Reading Bug!
